Marni is very optimistic about its future as a leading fashion house. The company is currently in expansion mode, and has plans on achieving this by opening up several new stores in order to "better service" its customers. Also still in the planning stages, Marni is interested in opening freestanding accessories stores. I think, as a whole, Marni will be successful in the future- the Italian fashion house has a well-defined target market that appreciates and is loyal to its funky aesthetic. With that being said, I think that Marni's biggest obstacles for success will be continuing as a family-owned brand. I find that if expansion continues, the company will grow too large for the Castiglioni family to manage. I would suggest that the family considers being incorporated in the future.
(Information found at shoppingblog.com)
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