For Chloé the future is muddy. Time will only tell whether or not this fashion house remains successful. With a revolving door of creative designers, Chloé seems to have lost touch with its initial design aesthetic. Instead of floaty feminine pieces that the Parisian fashion house has been known for, Chloé's designs have moved toward a more masculine, tailored appearance. businessoffasion.com said it best- "This is no less important to a fashion business than a cola company changing their age old formulation (New Coke, anyone?), or Colonel Sanders tweaking the KFC recipe" I think that regaining its original aesthetic and reclaiming its customer base will be the biggest obstacle for Chloé. I would suggest a lot of brainstorming and reflection- reviewing past successful designs then updating them for the future.
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