Wednesday, November 18, 2009

Chloé- Article #2


Article from WWD:
New York: Oct 7, 2009. Vol. 198, Iss. 73; pg. 4

At the core of Hannah MacGibbon's spring collection for Chloé, her best collection yet, was classic sportswear. It looked strong, and with so many houses ignoring the genre this season in favor of girlish frills, MacGibbon's take felt extra-refreshing. She began with mannish tailoring, boxy linen suits in beige and white, and moved into utility mode leather dungarees and a belted army green military shirtdress.

Show notes spoke of a romantic traveler with a nomadic spirit that was obvious in the flat Nazarene sandals, stirrup pants and updates of leather-trimmed blanket ponchos she introduced for fall. A traditional conservatism underscored the looks, particularly those worn with buttoned-up shirts. Still, easy cuts and light fabrics generated a laid-back attitude, which MacGibbon opened up in the finale of gauzy flower-child dresses, most done in pleated ivory. There was the classic cool Chloé girl, a stylish free spirit.

1 comment:

  1. I preferred this article over the previous one. I completely agreed with the description of the wearer of the collection- "the romantic traveler with a nomadic spirit" in fact it perfectly matched my initial explanation of the characteristics of the target market. I wrote "She enjoys learning, reading, art, and staying abreast of world news. She is carefree, and loves to laugh. She is interested in different cultures, and likes tasting dishes unique to those places that she travels to."

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