Wednesday, November 18, 2009

Chloé- Article #3


Article from sassychic.com:
Fashion Distraction: Chloé Fall 2009
June 15th, 2009 by crystal

Chloé has always represented pure femininity, romanticism and girly-girlness in a modern way. Under the helm of previous designer, Paulo Melim Andersson, many Chloé fans felt the brand was straying away from its original intention and moving in a more edgy direction. Lucky for Chloé fans, Melim Andersson stepped away from Chloe two seasons ago and Hannah McGibbon took his place.


McGibbon has worked at Chloé since 2001 when she began working under Phoebe Philo. Philo has been credited for reinstating Chloé as an ‘IT’ brand much the way Karl Lagerfeld did in the ’70’s and Stella McCartney did in the late ’90’s. During Philo’s time with Chloé, McGibbon was her right hand gal. In fact, many think McGibbon should have been the one to take Chloé’s reins when Phoebe Philo left Chloé in 2006 (instead, she became head of the fragrance campaign).


With McGibbon’s first collection last Spring, her intention was to ‘cleanse the palate’ with simple, sophisticated pieces that reminded people what Chloé was all about. Though she met mixed reviews, the collection has been quite popular, representing go-to examples of what’s stylish this season (read: jumpsuits, white dresses, carrot pants, high-waist shorts).


McGibbon’s second show, for Fall 2009, showed much of the same sensibilities: romance, femininity, sophisticated, soft glamour. We also see more of McGibbon’s individualism: suede shorts, velvet overalls, pirate boots. Chloé, the brand, invented the Ready To Wear concept. And, this collection is just that–ready to wear. Almost every model showcased pieces real women can wear and wear WELL. A flashback of the early 80’s, this collection is as simple and soft as the models’ goddess curls.

Themes from the Chloé Fall 2009 Collection

velvet
jumpsuits
high-waisted shorts, skirts and pants
one-shoulder tops and dresses
oversized coats
carrot pants
pleated pants
ruffles
paper bag shorts, skirts and pants
nudes
black
light pinks

1 comment:

  1. I had to click on the "carrot pants" link to see what that was referring to, and after review- they definitely resemble carrots... but I LOVE THEM (both carrots and the pants)- the picture is at the top left.

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