History of Chloé

Gaby Aghion first started Chloé in 1952. Chloé began with a focus on beautiful, feminine day wear which the designer called, “luxury prêt-à-porter.” It has since evolved to include fragrances, accessories, children’s wear, and a more youthful and casual line, See by Chloé. The brand evokes feelings of easiness; however this relaxed style is combined with a degree of sophistication. Another feeling which the brand evokes, is the emotion connected with being down-to-earth. With its use of earth tones and its looser, airy fit, this feeling is easily evoked while experiencing the brand. The essence of the brand is easy glamour.