Wednesday, November 18, 2009

Chloé- Selling Product



This Chloé top is a sensational statement piece. With its regal, gold color, Grecian drape, and unique ties- you will receive so many compliments. It's also extremely versatile. This top could be worn at the office, to dinner, at a holiday party, at the theatre... the possibilities are endless. It's price, perfectly positioned at 2,055- illustrates its quality- yet still allows for affordable purchasing. Sold out already in many locations, this top will be the seasons MUST HAVE power piece.

Marni- Selling Product


This Marni fur jacket is the perfect investment piece for any luxurious woman's closet. Since it is black in color- there will never be any discrepancies on matching it to the rest of your closet- for it will go perfectly with nearly all outfits. It's excellent quality will also allow seasons upon seasons of wear. And because of Marni's roots in fur (Consuelo Castiglioni's husband's family owns a fur business)- you can trust that the fur is perfectly prepared and tailored to flatter the woman's body. Fur has never been more fabulous!!!

Marni- Article #4


Article from The Times:

September 29, 2009
Milan Fashion Week: Marmite at Marni
You either loved or hated the dark flesh colours, stripy leggings and headscarves. Not to mention that banging soundtrack
Lisa Armstrong

Marni is one of those ultra-shrewd labels that manages to create an interesting, left-of-high-fashion (yet still unmistakeably high-fashion) vibe that is also extremely wearable on women of all shapes and sizes. Perhaps that’s why the buyers’ faces turned increasingly perplexed as the show unfolded.

I loved it almost unreservedly, although I can see that those (dark) flesh colours aren’t for everyone (or indeed anyone not blessed with a deep Mediterranean olive complexion) and that the stripy leggings that came with many of the print dresses and also accompanied a pair of large-pocket black shorts — and looked so adorably whimsical on the catwalk— could add another 15lb to most women’s legs.

That said, there were surely plenty of lovely pieces to be extrapolated here, from the floppy, deconstructed silk jackets and duster coats and the block coloured linen “suits” (in Marni world, a suit is a dress-coat plus tailored Bermudas) to those hybrid items Marni does so well — this time, tweed and silk waistcoat-dresses. It may seem counter-intuitive for a house famous for its floral prints to go easy on them in a season that has flung itself overboard in pursuit of flowers, but this house has always offered an alternative view. Here’s another: “Wasn’t the soundtrack great?” I asked my Saturday Times colleague, coming out of the show. “Pass me the Nurofen,” she replied. It’s all subjective in the end.

Marni- Article #3


Article from Style.com:

MILAN, September 27, 2009
By Sarah Mower

Many thoughts chase through the mind while watching Marni. To start with, you're curious about what's new: This time, the girl's got a hippie head scarf tied over artfully disheveled hair; dangly flower earrings; a terra-cotta duster coat over odd, stripey leggings. You wonder if you're getting the point—are the silky, floppy trousers and jackets pajamas? You fret over how difficult the muted plaster pinks, mousy beiges, and rusty browns are to name. You smile at the fact that Marni polka dot comes in spots of variegated sizes. You clock a subdued Deco twenties thing going on in the knits. You like the high-waisted, vertically striped knitted skirts, and write down "return of kitten heels." You note the vague link between some puffy-collared, putty-colored sleeveless jackets and the military trend. You're sure you get that dangly earring now. You get a bit bored. You perk up at the bright red and yellow blurry fifties flower prints and the sequined jazz-age chiffon bits and pieces. And then, when the finale finally comes, and the girls file out at high speed, you think, "Oh, that looks good, all together."

In other words, it felt like a longish haul to sit through this Marni show. It could have done with a harder edit and more of Consuelo Castiglioni's much-loved summery print and color. But then again, the cumulative effects are gently compelling, and if this collection won't change the face of fashion, never mind: Its followers will like it just the way it is.

Marni- Article #2


Article from WWD:

Khepri Studio. WWD. New York: Jul 1, 2009. Vol. 198, Iss. 1; pg. 6

Out to Lunch

Ladies Who Lunch? That tony set was among Consuelo Castiglioni's inspirations for Marni cruise. But instead of going prim, the designer worked an uptown-downtown mix with a dose of cartoony overstatement via trompe l'oeil effects, droopy drawers and wacky X-ray sunglasses. The result was a terrific lineup of chic, fun clothes that might even make a model smile, though obviously not this one.

Marni- Article #1


Article from interviewmagazine.com

Marni Toys With Fashion
By Ana Finel Honigman 09/08/2009 09:23 AM

Their smushy squat physiques are not what we might expect on the runway, but the new little ladies modeling Marni's Winter Edition 2009 collection are total dolls. The two printed shopping bags and three limited edition poppets sporting Marni's standout looks will be sold exclusively in MARNI boutiques worldwide that are participating in VOGUE Fashion's Night Out. The dolls
have no fear of mascara, eye liner, a powerful red lip. Why should they when they have the fair features and wide brown eyes of Consuelo Castiglioni, Marni's own creative director. But their adorable round bodies are something quite different, reminiscent of vintage hand-made baby toys. Dressed in a pair of hot-pants paired with a fur vest or a floral dress and choker, in Marni's toyland clothes can be universally chic, and models of all sizes can be fun to play with.

Chloé- Article #4


Article from WWD:

Designer Secondary Lines Gaining Favor
Miles Socha, Alessandra Ilari. WWD. New York: Aug 28, 2009. Vol. 198, Iss. 44; pg. 9

Executives from Galliano, Red Valentino, Philosophy by Alberta Ferretti and others cite encouraging progress and future growth potential as retailers devote more floor space to such brands and as consumers seek more bang for fewer designer bucks. These second lines also are building their own retail networks and expanding their product assortments.These brands encompass the designer's vision and offer great trend-led pieces at an accessible price point, said Marigay McKee, fashion and beauty director at Harrods, which is devoting more floor space to such sister brands as Marc by Marc Jacobs, M Missoni, Moschino Cheap & Chic, D&G, Valentino Red, See by Chloé and DKNY. Second lines have come a long way since the Eighties. Until recently, the word diffusion was synonymous with inferior quality, fabrics and styling, but as designers revamp these lines to stand alone, they have earned the design respect and purchases of style-savvy customers. Many high street customers are investing in second lines as long as they have a wow factor. The [designer] names bring a lot of credibility to this zone of business, said Joseph Boitano, Saks Inc.'s group senior vice president and general merchandise manager of women's. The reaction has been really terrific.