Chloé's plans for the future

For Chloé the future is muddy. Time will only tell whether or not this fashion house remains successful. With a revolving door of creative designers, Chloé seems to have lost touch with its initial design aesthetic. Instead of floaty feminine pieces that the Parisian fashion house has been known for, Chloé's designs have moved toward a more masculine, tailored appearance. businessoffasion.com said it best- "This is no less important to a fashion business than a cola company changing their age old formulation (New Coke, anyone?), or Colonel Sanders tweaking the KFC recipe" I think that regaining its original aesthetic and reclaiming its customer base will be the biggest obstacle for Chloé. I would suggest a lot of brainstorming and reflection- reviewing past successful designs then updating them for the future.

Marni's plans for the future

Marni is very optimistic about its future as a leading fashion house. The company is currently in expansion mode, and has plans on achieving this by opening up several new stores in order to "better service" its customers. Also still in the planning stages, Marni is interested in opening freestanding accessories stores. I think, as a whole, Marni will be successful in the future- the Italian fashion house has a well-defined target market that appreciates and is loyal to its funky aesthetic. With that being said, I think that Marni's biggest obstacles for success will be continuing as a family-owned brand. I find that if expansion continues, the company will grow too large for the Castiglioni family to manage. I would suggest that the family considers being incorporated in the future.
(Information found at shoppingblog.com)

3 ways Marni could go green

Marni's stores are all uniquely designed with different aesthetics in mind. Despite their differences, they all look very sleek, modern, and minimalistic. Because of the uniqueness of the Marni store and the inspiration that each store evokes, it would be fitting if the Marni company implemented solar or wind power as its source of electricity. By being innovative, Marni would inspire other companies to do the same, and it would also save money in the long run. Descriptors such as "funky" and "quirky" have been used to define the essence of Marni. With that in mind, I think Marni would be able to incorporate vintage fabrics in its pieces and still please its target market. The fabrics would have to reflect the quality that Marni customers expect, but it would be a great way to contribute to a more sustainable environment. Lastly, in order to "go green", the Marni company could go paperless. All necessary information could be exchanged via the internet. All employee applications could be online as well as any information directed to the merchandisers/managers. By the implementation of these three things, Marni would lessen its carbon footprint.

3 ways Chloé could go green

Chloé could go green by recycling its unused fabric. This would be a simple task that would have many benefits for the environment. Another effort that Chloé could implement would be to plant a tree for every pre-determined amount of sales. If that wasn't feasible, the company could create rooftop gardens on their stores which would both intrigue its customers and benefit the Earth. Since most of Chloé's clothing has earth-toned hues, Chloé could "go green" by using only organic dyes. By implementing these three things, Chloé would gain customer approval and public recognition- while simultaneously improving the environment.

Chloé's negative impact on the environment

From snakeskin IPhone cases to bags and clutches and shoes- Chloé is guilty of the murderous killing of snakes for its fashion accessories. Despite being less cuddly and not as lovable as other misused animals for the sake of fashion, snakes are still animals. According to PETA, lizards, pythons, and other reptiles aren't usually rendered unconscious before they are skinned alive in places like Asia, Africa, and South America. These poor creatures can suffer for hours, or even days before they die. Chloé continues to sell reptilian products and hasn't resolved the concerns of organizations like PETA or animal-loving consumers.

Marni's negative impact on the environment

Marni first originated from Cansuelo Castiglioni's hustband's family fur business, which is why, Marni became known for its designs of fur. Although Marni's fur clothing is viewed as a symbol of elegance, these pieces have a negative impact on the original owner of these coats- the animals. According to PETA, millions of fur-bearing animals including foxes, raccoons, minks, coyotes, bobcats, lynxes, opossums, beavers, muskrats, otters, and others are killed each year by anal and vaginal electrocution or by drowning, trapping, and beating. Some of the methods are not 100% effective and some of the animals "wake up" while being skinned. Marni has not resolved any of these concerns, and still continues to profit from its fur clothing.

Marni's previous legal issues

Since Marni is a relatively new company, forming in 1994, there wasn't any available information on any previous financial or legal issues. Also, since the company is privately owned by Consuelo Castiglioni and her family, the company's annual reports are not available online. However, according to wikipedia, the Marni company's annual sales are approximately $100 million. Because of the label's prestige and luxury goods, the company has become very attractive to investors and buyers, but so far the family has been uninterested in selling.