Chloé- Selling Product

This Chloé top is a sensational statement piece. With its regal, gold color, Grecian drape, and unique ties- you will receive so many compliments. It's also extremely versatile. This top could be worn at the office, to dinner, at a holiday party, at the theatre... the possibilities are endless. It's price, perfectly positioned at 2,055- illustrates its quality- yet still allows for affordable purchasing. Sold out already in many locations, this top will be the seasons MUST HAVE power piece.

Marni- Selling Product

This Marni fur jacket is the perfect investment piece for any luxurious woman's closet. Since it is black in color- there will never be any discrepancies on matching it to the rest of your closet- for it will go perfectly with nearly all outfits. It's excellent quality will also allow seasons upon seasons of wear. And because of Marni's roots in fur (Consuelo Castiglioni's husband's family owns a fur business)- you can trust that the fur is perfectly prepared and tailored to flatter the woman's body. Fur has never been more fabulous!!!

Marni- Article #4

Article from The Times:

September 29, 2009
Milan Fashion Week: Marmite at Marni
You either loved or hated the dark flesh colours, stripy leggings and headscarves. Not to mention that banging soundtrack
Lisa Armstrong

Marni is one of those ultra-shrewd labels that manages to create an interesting, left-of-high-fashion (yet still unmistakeably high-fashion) vibe that is also extremely wearable on women of all shapes and sizes. Perhaps that’s why the buyers’ faces turned increasingly perplexed as the show unfolded.

I loved it almost unreservedly, although I can see that those (dark) flesh colours aren’t for everyone (or indeed anyone not blessed with a deep Mediterranean olive complexion) and that the stripy leggings that came with many of the print dresses and also accompanied a pair of large-pocket black shorts — and looked so adorably whimsical on the catwalk— could add another 15lb to most women’s legs.

That said, there were surely plenty of lovely pieces to be extrapolated here, from the floppy, deconstructed silk jackets and duster coats and the block coloured linen “suits” (in Marni world, a suit is a dress-coat plus tailored Bermudas) to those hybrid items Marni does so well — this time, tweed and silk waistcoat-dresses. It may seem counter-intuitive for a house famous for its floral prints to go easy on them in a season that has flung itself overboard in pursuit of flowers, but this house has always offered an alternative view. Here’s another: “Wasn’t the soundtrack great?” I asked my Saturday Times colleague, coming out of the show. “Pass me the Nurofen,” she replied. It’s all subjective in the end.

Marni- Article #3

Article from Style.com:

MILAN, September 27, 2009
By Sarah Mower

Many thoughts chase through the mind while watching Marni. To start with, you're curious about what's new: This time, the girl's got a hippie head scarf tied over artfully disheveled hair; dangly flower earrings; a terra-cotta duster coat over odd, stripey leggings. You wonder if you're getting the point—are the silky, floppy trousers and jackets pajamas? You fret over how difficult the muted plaster pinks, mousy beiges, and rusty browns are to name. You smile at the fact that Marni polka dot comes in spots of variegated sizes. You clock a subdued Deco twenties thing going on in the knits. You like the high-waisted, vertically striped knitted skirts, and write down "return of kitten heels." You note the vague link between some puffy-collared, putty-colored sleeveless jackets and the military trend. You're sure you get that dangly earring now. You get a bit bored. You perk up at the bright red and yellow blurry fifties flower prints and the sequined jazz-age chiffon bits and pieces. And then, when the finale finally comes, and the girls file out at high speed, you think, "Oh, that looks good, all together."

In other words, it felt like a longish haul to sit through this Marni show. It could have done with a harder edit and more of Consuelo Castiglioni's much-loved summery print and color. But then again, the cumulative effects are gently compelling, and if this collection won't change the face of fashion, never mind: Its followers will like it just the way it is.

Marni- Article #2

Article from WWD:

Khepri Studio. WWD. New York: Jul 1, 2009. Vol. 198, Iss. 1; pg. 6

Out to Lunch

Ladies Who Lunch? That tony set was among Consuelo Castiglioni's inspirations for Marni cruise. But instead of going prim, the designer worked an uptown-downtown mix with a dose of cartoony overstatement via trompe l'oeil effects, droopy drawers and wacky X-ray sunglasses. The result was a terrific lineup of chic, fun clothes that might even make a model smile, though obviously not this one.

Marni- Article #1

Article from interviewmagazine.com

Marni Toys With Fashion
By Ana Finel Honigman 09/08/2009 09:23 AM

Their smushy squat physiques are not what we might expect on the runway, but the new little ladies modeling Marni's Winter Edition 2009 collection are total dolls. The two printed shopping bags and three limited edition poppets sporting Marni's standout looks will be sold exclusively in MARNI boutiques worldwide that are participating in VOGUE Fashion's Night Out. The dolls
have no fear of mascara, eye liner, a powerful red lip. Why should they when they have the fair features and wide brown eyes of Consuelo Castiglioni, Marni's own creative director. But their adorable round bodies are something quite different, reminiscent of vintage hand-made baby toys. Dressed in a pair of hot-pants paired with a fur vest or a floral dress and choker, in Marni's toyland clothes can be universally chic, and models of all sizes can be fun to play with.

Chloé- Article #4

Article from WWD:

Designer Secondary Lines Gaining Favor
Miles Socha, Alessandra Ilari. WWD. New York: Aug 28, 2009. Vol. 198, Iss. 44; pg. 9

Executives from Galliano, Red Valentino, Philosophy by Alberta Ferretti and others cite encouraging progress and future growth potential as retailers devote more floor space to such brands and as consumers seek more bang for fewer designer bucks. These second lines also are building their own retail networks and expanding their product assortments.These brands encompass the designer's vision and offer great trend-led pieces at an accessible price point, said Marigay McKee, fashion and beauty director at Harrods, which is devoting more floor space to such sister brands as Marc by Marc Jacobs, M Missoni, Moschino Cheap & Chic, D&G, Valentino Red, See by Chloé and DKNY. Second lines have come a long way since the Eighties. Until recently, the word diffusion was synonymous with inferior quality, fabrics and styling, but as designers revamp these lines to stand alone, they have earned the design respect and purchases of style-savvy customers. Many high street customers are investing in second lines as long as they have a wow factor. The [designer] names bring a lot of credibility to this zone of business, said Joseph Boitano, Saks Inc.'s group senior vice president and general merchandise manager of women's. The reaction has been really terrific.

Chloé- Article #3

Article from sassychic.com:
Fashion Distraction: Chloé Fall 2009
June 15th, 2009 by crystal

Chloé has always represented pure femininity, romanticism and girly-girlness in a modern way. Under the helm of previous designer, Paulo Melim Andersson, many Chloé fans felt the brand was straying away from its original intention and moving in a more edgy direction. Lucky for Chloé fans, Melim Andersson stepped away from Chloe two seasons ago and Hannah McGibbon took his place.


McGibbon has worked at Chloé since 2001 when she began working under Phoebe Philo. Philo has been credited for reinstating Chloé as an ‘IT’ brand much the way Karl Lagerfeld did in the ’70’s and Stella McCartney did in the late ’90’s. During Philo’s time with Chloé, McGibbon was her right hand gal. In fact, many think McGibbon should have been the one to take Chloé’s reins when Phoebe Philo left Chloé in 2006 (instead, she became head of the fragrance campaign).


With McGibbon’s first collection last Spring, her intention was to ‘cleanse the palate’ with simple, sophisticated pieces that reminded people what Chloé was all about. Though she met mixed reviews, the collection has been quite popular, representing go-to examples of what’s stylish this season (read: jumpsuits, white dresses, carrot pants, high-waist shorts).


McGibbon’s second show, for Fall 2009, showed much of the same sensibilities: romance, femininity, sophisticated, soft glamour. We also see more of McGibbon’s individualism: suede shorts, velvet overalls, pirate boots. Chloé, the brand, invented the Ready To Wear concept. And, this collection is just that–ready to wear. Almost every model showcased pieces real women can wear and wear WELL. A flashback of the early 80’s, this collection is as simple and soft as the models’ goddess curls.

Themes from the Chloé Fall 2009 Collection

velvet
jumpsuits
high-waisted shorts, skirts and pants
one-shoulder tops and dresses
oversized coats
carrot pants
pleated pants
ruffles
paper bag shorts, skirts and pants
nudes
black
light pinks

Chloé- Article #2

Article from WWD:
New York: Oct 7, 2009. Vol. 198, Iss. 73; pg. 4

At the core of Hannah MacGibbon's spring collection for Chloé, her best collection yet, was classic sportswear. It looked strong, and with so many houses ignoring the genre this season in favor of girlish frills, MacGibbon's take felt extra-refreshing. She began with mannish tailoring, boxy linen suits in beige and white, and moved into utility mode leather dungarees and a belted army green military shirtdress.

Show notes spoke of a romantic traveler with a nomadic spirit that was obvious in the flat Nazarene sandals, stirrup pants and updates of leather-trimmed blanket ponchos she introduced for fall. A traditional conservatism underscored the looks, particularly those worn with buttoned-up shirts. Still, easy cuts and light fabrics generated a laid-back attitude, which MacGibbon opened up in the finale of gauzy flower-child dresses, most done in pleated ivory. There was the classic cool Chloé girl, a stylish free spirit.

Chloé- Article #1

Article found on Style.com-
PARIS, October 6, 2009
By Sarah Mower
One thing's for certain: There are going to be an awful lot of beige jackets and pants, khaki shirts, and colorless chiffon things to choose from—or possibly shy away from—when Spring deliveries arrive. Watching Chloé made one realize how risky it can be, in competition terms, to be on-trend, and exactly what discriminating choices store buyers will have to make between one designer's take and another's, if their selling floors aren't going to stretch like an executive dust bowl as far as the eye can see.

That is not to say that Hannah MacGibbon doesn't have a personal point of view. Her take on the roomy jacket and easy trouser and the khaki button-down shirt is more boyish than most, and her girl has a refreshingly natural look—all recently washed hair and un-made-up skin. She also dispenses with the agony of high heels, preferring the comfort of flat leather walking sandals (a choice Marco Zanini, too, made at Rochas). That was fair enough, and the occasional long skirts that came with the tailoring offered a cool, different way to put things together.

But then came a puzzling passage of ponchos and jodhpur-ish stirrup pants that threw up the question of which season MacGibbon was thinking about, and when the floaty, fluttery side of Chloé was going to show up. It did, eventually, in some really pretty plissé flyaway layered chiffons (of the color-free kind). Meanwhile, MacGibbon also did her duty by the house by sending out some looks, like a generic flea-market outfit of denim shirt and jeans, that trained the eye on the Chloé leather goods on offer: to wit, a series of chestnut crocodile vintage-y bags with brass turn-key fastenings, slung on long straps across the body. In all? It was a generally serviceable collection for the brand, but in a slightly minor key.

Marni Logo

History of Marni

Marni is a family-owned label that was founded by Consuelo Castiglioni in 1994. At Marni's initial launch, the brand was comprised of wearable, fur clothing. It has since expanded to include women’s clothing, accessories, bags and shoes, eyewear, and lingerie. In 2007 it added a men’s line, including men’s clothing, accessories bags, and eyewear. The feelings that the brand evokes are upbeat and funky. The essence of the brand is a combination of quirky femininity, bright colors, bold and graphic prints, and natural textures (like fur). All of this combined creates the Marni aesthetic which is creative and inspiring while at the same time elegant and wearable.

Chloé Logo

History of Chloé

Gaby Aghion first started Chloé in 1952. Chloé began with a focus on beautiful, feminine day wear which the designer called, “luxury prêt-à-porter.” It has since evolved to include fragrances, accessories, children’s wear, and a more youthful and casual line, See by Chloé. The brand evokes feelings of easiness; however this relaxed style is combined with a degree of sophistication. Another feeling which the brand evokes, is the emotion connected with being down-to-earth. With its use of earth tones and its looser, airy fit, this feeling is easily evoked while experiencing the brand. The essence of the brand is easy glamour.